To create awareness about AIDS and to recognise World AIDS Day, Apple
has colored its logo in bright red across its retail stores. The
company had started this tradition four years ago.
In addition, Apple is also promoting its (PRODUCT)RED line of
accessories for the iPhone, Mac, iPad, and Apple Watch on its online
store. Apple donates a portion of the sale of its (PRODUCT)RED
accessories to raise awareness about AIDS. Since the launch of the
program in 2006, Apple has donated upwards of $100 million to create
awareness about AIDS.
The company also released the official (PRODUCT)RED cases
for the iPhone 6s and iPhone 6s Plus yesterday to celebrate the
occasion. Lastly, Apple has also teamed up with Supercell, the
developers of Clash of Clans, Boom Beach and Hay Day to donate profits
from the IAPs of the above games for the development of a cure against
AIDS and HIV.
[Via Mackeropf]
0 Comments:
Post a Comment