This may not come as a big surprise to you. According to new data shared by Consumer Intelligence Research Partners (CIRP), the average monthly carrier bill of an iPhone user is the highest in the smartphone market.
According to CIRP, 59% of the iPhone users spent more than $100 per month on their wireless plan and 10% spent more than $200.
CIRP co-founder Michael Levin has an explanation for why iPhone users are spending more:
We think it has to do with their data plans and carriers, rather than their usage habits. They are all on expensive data plans, unlike Android users, some of which are on prepaid or unsubsidized plans with regional carriers.CIRP also notes that this doesn’t mean that carriers are making more money from iPhone users:
Given the subsidies on iPhones, the
carriers are working hard to make their money back during the course of
the contract,” said CIRP’s Josh Levitz. “With the exception of perhaps
the hottest Android phones, we think the subsidies on Android phones are
lower, so the carriers make more money even with slightly lower
per-subscriber revenue.
CIRP also carried out a survey to find out the stickiness of various
platforms and found iOS and Android are the stickiest by far. 88% of the
iPhone activations were from prior iPhone users, whereas 64% of the
Android device activations were from prior Android users. Not
surprisingly, just 7% of the BlackBerry users and 8% of the Windows
Phones users reported sticking with those operating systems. RIM
probably has a chance to change that with the launch of BlackBerry 10 and new BlackBerry 10 based smartphones today. But Microsoft should be worried with those numbers and would be hoping the launch of Windows 8 and Windows Phone 8 based smartphones would improve the stickiness of its platform.Anyways coming back to carrier bills, which category do you fall under, “$25-$50 per month”, “$51-$100 per month”, “$101-200 per month” or “over $200 per month”?
Source: CIRP
Via: AllThingsD
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