Apple to hold major iPhone upgrade event at Retail Stores this week

9to5Mac reports that according to their source Apple is planning an “enormous iPhone upgrade event” at its retail stores this week to boost sales.

Apple plans to email owners of older iPhones to come to their stores to upgrade to iPhone 5s or iPhone 5c.
9to5Mac reports:

This program blends nicely with Apple’s Apple Store-based iPhone hardware trade-in program, which allows customers to turn-in older iPhone models to purchase a new model at a discounted price. Apple, in recent weeks, has increased the buyback prices for iPhones in its trade-in-program, according to a source.
This event will be held in multiple states across the United States, and Apple is said to be preparing for an influx of visitors to its stores on the levels of traffic driven to stores for new product debuts. Apple will brief Apple Retail management on the initiative tomorrow, according to the source. Additionally, Apple is said to be readying various other new marketing and sales initiatives to improve the sales of the iPhone in its retail stores…

The report notes Apple’s new Senior Vice President of Retail and Online Stores Angela Ahrendts will be overseeing the event.
It is not clear what incentive Apple plans to give owners of older iPhones to upgrade to iPhone 5s or iPhone 5c. With just a few months to go for the launch of iPhone 6 which is expected to come with larger screens, I don’t think it would be wise to lock yourself in another 2-year contract, unless there is a big incentive.

Posted in: Apple iPhone, News iPhone/ iPod