Yahoo is continuing its acquisition spree under the direction of CEO
Marissa Mayer, scooping up messaging app Blink for an undisclosed sum.
Meh Labs, creator of Blink, announced the acquisition via the app’s official site before promptly opting to shut the service down.
The deal is being dubbed Yahoo’s latest acqui-hire as the company was
more interested in wrangling the talent pool behind Blink than pushing
the messaging platform to the next level. Blink saw modest success in a
crowded field of similar apps, its biggest competitor being Snapchat and
services like WhatsApp and Facebook Messenger, which continue to add
features to cater to fans of now-you-see-it-now-you-don’t messaging.
Blink isn’t completely offline as of now but will soon vanish as
quickly as the self-destructing messages passed between users. If you
are a current user looking for an alternative, Snapchat was recently updated with a host of new messaging features.
[via Blink]
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