In a research note to investors, McCourt said he is confident Apple will charge a $100 more for the 5.5-inch version of its new smartphone, citing higher-priced components and more complex production processes as reasons for the bump…
While some folks have worried that the increase in price will put off potential customers, McCourt believes that a larger number of users will happily pay the additional cost for the bigger screen. And he says he has survey data to back this up.
MarketWatch shares the note:
A Raymond James research note, published Friday, found a growing number of iPhone users are willing to pay an extra hundred bucks for a phone with a larger screen.It’s worth noting that we don’t know the context or scope of McCourt’s survey, and for what it’s worth, our own poll showed around 60% of voters would not pay an extra $100 for a larger iPhone. But the analyst isn’t alone in his bold predictions.
“Apple will likely charge a $100 premium for the 5.5 inch version that media reports have suggested will be available a few months after the 4.7 inch version,” Raymond James analyst Tavis McCourt told clients in a note.“Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,” he added.
alleged iPhone 6 shell and chassisEvidence thus far has pointed to Apple unveiling two new iPhones this fall: a 4.7-inch and 5.5-inch model. Both versions are said to feature higher resolution displays, faster processors and other improvements, and could launch as early as September.
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