5.5-inch iPhone 6 might cost $100 more, but customers willing to pay


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Apple is rumored to release two variants of the iPhone 6 this year, one with a 4.7-inch display and the other with an even larger 5.5-inch display. The 4.7-inch iPhone 6 is expected to release this September, while the 5.5-inch variant will come a few months later.

The larger 5.5-inch screen will reportedly come at a $100 premium, a price that customers are willing to pay according to Raymond James analyst Tavis McCourt:
“Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,” he added.
In fact, he added, “data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015.
Apple has dropped a big hint about the larger screen size of the next iPhone by asking developers to make their apps adapt to multiple screen sizes, and introduce a resizable iPhone simulator.
Customers have long been waiting for a larger iPhone display, and this is one of the most common reasons behind iPhone users switching to Android phones. With the next iPhone coming in not one, but two larger display sizes, Apple can expect a huge bump in sales thanks to the huge pent up demand.
So if the 4.7-inch iPhone 6 costs $199 on contract, and the 5.5-inch iPhone 6 costs $299, would you be willing to pay an extra $100 for the larger display? Let us know in the comments.
[MarketWatch via MacRumors]

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